This webpage provides guidance for creating consistent and recogniseable visual communications on behalf of HRLocker. You will find the artwork asset downloads you need, in a range of suitable file formats, with guidelines for their preferred application.
Our brand is more than just a logo, it is our reputation, and it informs our decision-making process, and our actions. It is defined by three principles: Proposition (What we do?), Personality (How we do it?) and Purpose (Why we do it, and why should anyone care?).
Our Proposition: User friendly, cloud-based, reasonably priced, feature-rich HR Management Software
Our Purpose: Happy working.Our Personality:
Our logo is made up of two parts, the 'happy locker' symbol, and the logotype. The logo is available in two lock-ups; horizontal (the preferred version), or vertical (for situations where the horizontal logo does not fit well). There is also a version of our logo with our tagline 'Happy working.' Artworks are available in full colour, or single colour.
We recommend a minimum width of 14mm or 80px @72dpi for the horizontal lock-up, or 10mm or 60px @72dpi for the vertical lock-up.
When positioning the logo next to other artworks, to maintain legibility and clarity, we recommend allowing for the space of the height of the lower-case 'r' all around the logo.
Our logo is most suited to edge-alignment with content or page, whether that be left or right alignment.
Download logo
Ubuntu is our brand font. It is available to download for free from Google fonts, making it suitable for use in printed communications and online user-interfaces. It comes in a range of weights, and has great legibility at small sizes. Note: Please do not use Condensed or Mono versions of Ubuntu.
Arial is our fall-back font. Use Arial in situations where you cannot confirm that Ubuntu is installed on the recipient computer - e.g. email communications, or Microsoft office presentations, spreadsheets and documents.
Get Font
Our brand colour palette consists of 2 colour groups.
Please also give consideration to generous use of white as a background colour. This ensures that our communciations are clear, bright and elegant.
When promoting our business, we use photography and video to visually express the HRLocker customer experience. The preferred style of imagery is naturalistic and reportage in full colour with bright, natural lighting. Images should show the face(s) of the subject(s) either at a straight or three-quarter or side on angle (i.e. never from the back), with the focus being on one or two subjects at any time. The subject shoiuld ideally be shown interacting with our product. Image locations can range from the office, to on-the-go situations, to leisure time. Images should be gender-balanced with a good range of ethnicities and age groups to reflect the profile of our customer base.
Here are some things to avoid:
Reasonable priced royalty-free images can be sourced from iStock photo or Shutterstock. Click the link below to see some sample stock images, which are available to license.
Stock imagery
This is a graphic embellishment, which creates further recognition of our promotions and communications. It consists of a narrow rectangle which is divided into three equal parts along its long side. The parts are then coloured in the following order: Top-bottom Lime > Teal > Green, or Left-right: Lime > Teal > Green. The colour margin should extend across entire length of one side of the page (i.e. Top-bottom or Left-right),and it should ideally be positioned next to the image, or on the opposite side to the HRLocker logo. The width should be no greater than 2% of the corresponding page dimension.
Icons play an important role in creating great user experience by communicating our product features and functionality in an accurate way, with personality. It is important that our icons are consistent in style. Based on an icon, which is (approximately) fits within a 30px radius circle, we suggest the following:
The Tag line ‘Happy working.’ is optional, and should be used when there is no opportunity to typeset 'Happy working.' as part of your sign-off. Always typeset the term 'HRLocker' in Capital-case, with 'HRL' set in caps. There is no space between HR and L when typesetting HRLocker.
The following are examples of how it all comes together. These are examples of YouTube adverts for different stages of our customer journey. More examples to follow as they are created.
