Department of Transport Tourism and Sport
One of the many challenges of this project was to improve the usefulness and usability of the website for the public. Under the website’s previous structure, Bikeweek events were located beyond the homepage, and were not searchable. By restructuring the website, and repositioning Bikeweek events at the front and centre of the website through an event search feature, event details immediately became instantly more accessible. Events were re-organised by location, event type and suitable audience, and additional resources were added to support event organisers in setting up Bikeweek events. We also added helpful tips on bike maintenance and safety for the public to create a more rounded and engaging website experience. Throughout the course of Bikeweek, website traffic and Bikeweek social media activity increased dramatically. To see the new Bikeweek website, visit www.bikeweek.ie.
- Website design
Alan’s redesign and development of National Bike Week’s website, bikeweek.ie, coincided with a significant increase in the length of time spent by visitors on the website. Alan has designed a website that is easy to navigate and one that actively encourages visitors to explore. The new website includes an easy to use content management system that can be accessed by event organisers to upload images and information about each of their Bike Week events.
Pauline Ni Luanaigh
Senior Consultant, The Communications Clinic