Celtic Whiskey Shop visual identity
Celtic Whiskey Shop
We designed a visual identity, signage, promotional material and retail collateral for the of launch Celtic Whiskey Shop. The key challenge of this project was to create a visual identity which would reflect the ‘celtic-ness’ of the company’s core range of Irish and Scottish whisk(e)ys, whilst also feeling contemporary and international, to accommodate its large range of world whiskeys. At the centre of the identity is a symbolis representation of the Gaelic term for whiskey: ‘uisce beatha’ or water of life, and is comprised of a representation of a heart in a flow of water.
- Visual identity
- Retail collateral