Doolin Surfest visual identity

Hotel Doolin

Doolin Surfest is a gathering of surfers and ocean-goers in the vibrant village of Doolin which takes place in March 2019. The festival will celebrate Irish surfing culture with film screenings, exhibitions, workshops and music. We designed the event identity, at the heart of which is an other-worldly visual expression of the local surfing landscape, and the surfers which occupy it. From a practical perspective, the identity is also designed to be easy to execute in a consistent manner. We selected three Google fonts for headlines and body copy, and combined these with a distinctive palette of colours and a kit of visual components, and provided a concise event identity guideline to support the marketing and promotion team behind the festival.